YouTube TV
Playlists
What if sifting through our unlimited saved library content were as easy and engaging as discovering new content?
How might we enable YouTube TV to have playlists “MADE FOR YOU”, where users could make their own custom playlists too?
Year
2022
Industry
Technology
Role
Concept Designer
SMART TV
Grid-Style Selector
“Super Hero” or “Superhero”…? Either way, this gif is a functional evolution of the interface of the time, in a way that centers on advancing a more user-centric experience using machine learning to create programmatic playlists that are tailored, and “MADE FOR” the user.
MOBILE
Playlist Creation Assist
Users can create, organize, and gather content however they want with Playlist Creation Assist.
Because I titled the playlist “Scary Movies”, numerous thriller / scary movies were recommended to add to the playlist, that should adjust, based on my first movie pick.
Web App Redesign
Measuring Successful Implementation
Using Google’s heart framework to determine useful UX success metrics…
• SFI (Smilie Face Index)
• CSAT (Customer Satisfaction Score)
1-5 Very Unsatisfied to Very Satisfied with respect to playlist creation and recommended playlists.
(Number of 5 and 4 responses divided by the total number of responses multiplied by 100 = CSAT)
• CES (Customer Effort Score)
“How easy was it to create this playlist?”
• NPS (Net Promoter Score)
“How likely are you to recommend YouTube TV based on your experience today?” Rated 0-10: 0-6 Detractors, 7-8 Passives, 9-10 Promoters.
(% of promoters - % of detractors)