Vascular Flow Models
Designing the brand and e-commerce system for a 3D-printed vascular simulation startup
Vascular Flow Models is a 3D-printing company that optimizes and specializes in converting 2D scans, like a CT scan, into 3D models for educational and simulation purposes. They needed a brand identity and help with their e-commerce Wordpress + WooCommerce website to sell their pre-built, and custom 3D-printed vascular models.
Kickstarting this startup, I wanted to foster trust in the VFM brand to help sell not just the products, but the brand itself, emphasizing its customization point of differentiation in the market.
Year
2025
Industry
Healthcare
Scope of Work
Identity / Illustrations
Website + Interactions
Design System
↓ RECENT DESIGN — AUG 2025 ↓
Shipped MVP
Testing embedded 3D .stl product file interaction
Looking for ways to increase premium user interaction as a market disrupter point of differentiation.
Physician clientele want to gain a tangible understanding of the models. Why not translate the tangible to a virtual experience?
Custom Wordpress template design system + WooCommerce
MADE BY BP DESIGN CO.
Establishing Edge Case and Error State, and default thumbnail product page templates from discovery to post-purchase.
Results
Happy client with custom iconography and brand identity.
Delivered a professional, credible storefront ready to scale.
Positive client feedback: Easy sales conversions, stronger confidence showing models to partners.
Will be measuring conversion rate, abandon rate, and more to ensure customers have no issues with the product purchase experience and / contacting us / requesting a custom quote, etc.
Testimonial Quote: “Vascular Flow Models has premade models that are easy to buy online in bulk. I already put in my first order.”
Metrics / Interaction we will look at closely in 2026:
Conversion rate
Bulk sales
3D model interaction efficacy